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A high point in the coupe market is the Ford Mustang. In 2004 Ford rolled out an upgraded version of the Mustang with four versions: . Sales for the Mustang, especially the Mustang Base, were brisk during 2004 and 2005. The improved reliability and the updated styling were responsible for the increased interest.
Several things can be said about the Ford Mustang series: including the polarizing reactions most buyers have towards their car. The eight-cylinder engine is at the heart of the strong emotions, it is powerful for its class and delivers a large amount of torque.
The 2003 Mustang is an important vehicle to Ford for the coupe market segment. The Mach I is a member of a series of four trim levels for the Mustang which include Base, SVT Cobra, GT, and Mach I. The two-door car with its rear-wheel drive is positioned to aggressively fill this niche for Ford. There is strong competition from vehicles from Lexus.
There have been several award-winning cars from Ford over the years, including the Ford Mustang of 1997. There are three trim levels to the Mustang, including . The Base version is one of the more popular options, outselling other configurations. Like in 1996 the popular 3.8 liter has made this a popular choice for convertible buyers nationwide.