The 1999 Mustang is an important vehicle to Ford for the convertible market segment. The Base is a member of a series of three trim levels for the Mustang which include Base, SVT Cobra, and GT. The two-door car with its rear-wheel drive is positioned to aggressively fill this niche for Ford. There is strong competition from vehicles from Honda.

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A lot has been said about the Chevrolet Camaro for 1999. As Chevrolet's entry in the convertible market the Camaro (and in this case specically the Base version) has maintained a good reputation. The 2-door Camaro is especially appealing to wide market segment, making it a perfect car to help Chevrolet as a brand in general.

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